Social Media Resources

Welcome to The Altimeter, a resource and wiki presented by Altimeter Group

This site supports the efforts of people in social and emerging technologies by collecting information, resources, case studies, and best practices on issues companies and people face with emerging technologies. It's published by Charlene Li, an independent thought leader on social and emerging technologies. Read and learn more at altimetergroup.com.

List of Corporate Social Media Policies

This is a list of social media policies from companies. Use it as guidance as you develop your own social media policies.

The Social Media Agencies and Consultants Lists

These lists lay out some of the top social media agencies and consultants focused on helping companies create and implement a social strategy. Please note that inclusion in the lists should not be seen as a form of endorsement.

Independent Consultants and Experts

These are independent experts, practitioners, and bloggers who offer consulting services to companies. The list includes independents from all geographic regions.

Social Media Boutiques - US
The space is growing so quickly that there are now many social media-focused agencies. Many come from PR roots, but several are also focused on a holistic approach to social technologies. These companies were included here because it appears that their main focus is social media.

Social Media Boutiques - Non-US
Similar to the list above, but segmented by geography.

PR Agencies
Public relations firms have been at the forefront of helping companies "talk" rather than shout to their customers.

Interactive Marketing & Search Agencies
These firms are primarily interactive marketing, search, and media agencies that have developed an expertise or practice in social media. They are established companies with long-standing relationships in the marketing space. Some of them approach social media from an interactive marketing perspective, others from a search marketing angle. Both US and non-US agencies are listed here.

Add Your Agency

If you would like to include yourself or your agency in these lists, please use this form to submit a listing. If you already have a listing but would like to add more detail, please send an email to list@altimetergroup.com or join the wiki and send a request to be upgraded as to become a Writer. More information on how to edit this wiki is below.

Provide Testimonials And Feedback On The Providers

A key differentiator of this list is that it is more than just a static, one-time list. People who have had experiences with the agency or consultant -- both positive and negative -- are invited to participate in the threaded discussion below each agency/consultant listing.

And if you have suggestions on how to make this or any other list better, please send an email to list@altimetergroup.com or add it to the threaded discussion on this page.

How To Edit This Wiki

If you would like to contribute to this wiki, primarily to add detail to your agency/consultant page, please take the following steps:

Join the wiki. In the upper right hand corner, click on the "Join this site" link. Go through the registration process.
Request to become a Writer. Go back to the home page and you'll see a link on the upper left. Click on it and give a short explanation of why you want to edit the wiki.
You will be upgraded to become a Writer. Within a day or so, you'll get an email notifying that you'll be edit the wiki.

Please note that the five top-level pages have been locked, at least for now. This is partly because we're still figuring out the process, partly because the formatting is a bit tricky to edit. We didn't want the dialog on this page to dissolve into the definition of what is a social media agency -- at least, not yet. The hope is to eventually open that up for editing as well.

Thank You's

Thanks goes to Robin Grant of We Are Social who shared his excellent list of agencies and jump started the whole process.

And a very, very special thank you to the Wetpaint team for their help in getting this site set up. Kevin Flaherty and especially Patty Lindley were instrumental. Their expertise and patience are very much appreciated!

Charleneli	Latest page update: made by Charleneli , Sep 3 2009, 12:25 AM EDT (about this update About This Update Edited by Charleneli view changes - complete history)
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Started By	Thread Subject	Replies	Last Post
chavoen	Social media opens the world of business...	0	Nov 6 2009, 4:08 PM EST by chavoen
	Thread started: Nov 6 2009, 4:08 PM EST Watch The current business landscape is both dizzying and inspiring. But one thing is certain: The same old just won’t cut it anymore. Social offers businesses the opportunity to integrate Access, Collaboration and Innovation into their models. The internet has been supporting and expanding codified business models since the ‘90s, but today digital is carrying the torch: creating new business models, driving new processes, always evolving and ripe with opportunity. This new landscape is both dizzying and inspiring. There are impressive examples of how these new models drive real revenue, profits, and market expansion: 100,000+ iPhone applications for a technology less than three years old. $3 million in revenue for Dell generated from its Twitter stream. Netflix and Zappos prioritize their culture and employees as much as their profit margins, and continue to grow their marketshare. Dachis Group (dachisgroup.com) is focused on defining social business, exploring the question “What if big organizations worked the way individuals do now?” New industries have been created around getting good placement in search engine results, empowering your customers to fuel your innovation as well as market your business, and creating and nurturing digital relationships. These new ideas and opportunities are in stark contrast to the doom and gloom that surrounds the print industry, ad revenue projections, and PR companies. 1 out of 1 found this valuable. Do you find this valuable? Do you? Keyword tags: None Post reply
@SocialMoves	Data-driven social marketing processes	0	Sep 12 2009, 6:26 AM EDT by @SocialMoves
	Thread started: Sep 12 2009, 6:26 AM EDT Watch A very promising thing happened the other day when I presented emerging social business processes to a company that manufacturers, of all things, shrink wrapping equipment. The CEO didn't see how Facebook, Twitter and the like could help his B2B business. On the white board I jotted "social media" and then immediately changed it to "social process." I then asked if they had any customer insight data and what they were doing with it the drive process improvements. I then talked a bit more about opportunities to capture data insight from launching initiatives like crowdsourcing and enterprise microblogging. I could see the CEO's eyes having an "aha" moment. He then chimed in to say that they were installing remote sensors on their customers' equipment to monitor uptime and dispatch field service to fix problems. His revelation unfolded, "We can use that remote data and field service feedback to report best practices in the use and maintenance of specific equipment models within our product line." I then added that he could present that data withing web-based user communities on his web site to support sales conversion. That's when the VP of sales started smiling. This exchange is where I think the real traction is happening to get C level buy-in beyond the social media Facebook, Twitter discussion. I look forward to hearing what others think or can share in moving beyond the "media" label of social media. Cheers. 3 out of 3 found this valuable. Do you find this valuable? Do you? Keyword tags: Data Crowdsourcing Process Post reply
maxOz	Thank You for the Invitation to Join the Writer's Wiki	0	Jul 29 2009, 11:30 PM EDT by maxOz
	Thread started: Jul 29 2009, 11:30 PM EDT Watch Many thanks to the Wetpaint Team for enabling this medium. I am looking forward to learning, making new friends and contributing ... Warm Wishes maxOz (michele smorgon) Do you find this valuable? Keyword tags: None Post reply

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