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John Lee

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DESCRIPTION:At Digital Growth Strategies, we do not believe that leveraging Web 2.0 is a zero sum game. We help companies understand social media and how to integrate these technologies with traditional marketing initiatives. In many cases there remains a role for traditional media. Our task is to provide a strategic approach to integrating traditional with new, technology-driven marking methodologies in order to better engage with customers and and thereby drive profitable growth.
SERVICES OFFERED:
Brand and Communications Strategy
Web 2.0 Strategy
Integrated Communications Planning
Change Management
Internal Communications
Customer Research
Agency and Resource Reviews
LOCATION:
Dallas, TX
CONTACTS/URLS:
ADDITIONAL INFORMATION THAT WOULD BE HELPFUL FOR SOMEONE SEEKING SOCIAL MEDIA SERVICES TO KNOW:
Twenty plus years experience working for advertising agencies in both media and senior account management positions. Brand experience includes: The Home Depot, Continental Airlines, Burlington Northern Railroad, Cadillac, Subaru of America, Advanced Fibre Communications, Tellabs, T.G.I. Friday's, Virbac Animal Health, Texas Instruments.

Additionally spent several years as Director, Integrated Marketing Communications for how How2.com and parago.com, leading to a clear understanding of the role technology should play in marketing communications and customer engagement.

Recently founded Digital Growth Strategies, LLC., to help companies with the migration from traditional media to emerging marketing technology.


NOTABLE CLIENTS:
  • Texas Instruments
  • Virbac Animal Health






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DawnCullo Testimonial for John Lee 0 Oct 11 2008, 5:23 PM EDT by DawnCullo
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