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Social Media Policies
I wrote in a report back in 2004, that companies should have a blogging policy to provide guidelines for employees who want to have blogs. This primarily relates to employee's personal blogs and lays out the guidelines of what the company expects. As expected, policies will vary greatly depending on company circumstance. Here are a few examples of corporate blogging policies and also, my variation.
If you have additional examples of corporate social media policies, please email me at list@altimetergroup.com.
Sample Corporate Blogging policy
Updated data from eMarketer (Feb 3, 2010): "Worldwide, only one-fifth of the companies surveyed had a formal policy for employee use of external social networking sites."
Corporate Blogging Policy Examples
About.com Blogging and Social Media Policy Sample By Susan M. Heathfield
Australian Public Service Commission's protocols for online media participation
BBC Use of social networking, microblogging, and other third party websites
BBC Guidance on Personal use of Social Networking
CIPR Social Media Guidelines
Cisco's Internet Postings Policy
DePaul University
Easter Seals (reported on Beth Kanter's Blog)
Edelman Online Behavior Policies And Procedures
Feedster
Fellowship Church
Fredrik Wacka's "Beginners' Guide to Corporate Blogging"
Gartner, Inc. Public Web Participation Guidelines
Headset Bros - and great Mashable Article
Harvard Law School
Hill & Knowlton
IBM Social Computing Guidelines
Intel
LiveWorld Social Media Content Guidelines
Plaxo
Right Now Social Web Employee Policy
Robert Scoble's "The Corporate Weblog Manifesto"
Salesforce
Sun Blogs
Sun Microsystems
Telstra (PDF)
Thomas Nelson
U.S. Air Force (Public Affairs Officer's Guide)
US Navy's Policy and Guidance on using Web 2.0 Tools
Walmart's Twitter External Discussion Guidelines
Yahoo! Blogging Policy
Legal Advice to employees:
This "Off Duty Conduct" FAQ offers some useful liability advice to employees from the perspective of labor law. Specifically, #4 and #5 which address conduct on personal blogs and employers options to fire employees for their opinions.
External Discussion Policies
Many external policies are usually kept secret, but in some cases, guidance to employees about engaging in public fora on behalf of the company are published. Here are a few:
Wal-Mart Twitter Discussion Guidelines and excellent critique by Augie Ray
The British Government's Twitter Guide
If you have additional examples of corporate social media policies, please email me at list@altimetergroup.com.
Sample Corporate Blogging policy
- Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer.
- Respect the company’s confidentiality and proprietary information.
- Ask your manager if you have any questions about what is appropriate to include in your blog.
- Be respectful to the company, employees, customers, partners, and competitors.
- Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons.
- Ensure that your blogging activity does not interfere with your work commitments.
Updated data from eMarketer (Feb 3, 2010): "Worldwide, only one-fifth of the companies surveyed had a formal policy for employee use of external social networking sites."
Corporate Blogging Policy Examples
About.com Blogging and Social Media Policy Sample By Susan M. Heathfield
Australian Public Service Commission's protocols for online media participation
BBC Use of social networking, microblogging, and other third party websites
BBC Guidance on Personal use of Social Networking
CIPR Social Media Guidelines
Cisco's Internet Postings Policy
DePaul University
Easter Seals (reported on Beth Kanter's Blog)
Edelman Online Behavior Policies And Procedures
Feedster
Fellowship Church
Fredrik Wacka's "Beginners' Guide to Corporate Blogging"
Gartner, Inc. Public Web Participation Guidelines
Headset Bros - and great Mashable Article
Harvard Law School
Hill & Knowlton
IBM Social Computing Guidelines
Intel
LiveWorld Social Media Content Guidelines
Plaxo
Right Now Social Web Employee Policy
Robert Scoble's "The Corporate Weblog Manifesto"
Salesforce
Sun Blogs
Sun Microsystems
Telstra (PDF)
Thomas Nelson
U.S. Air Force (Public Affairs Officer's Guide)
US Navy's Policy and Guidance on using Web 2.0 Tools
Walmart's Twitter External Discussion Guidelines
Yahoo! Blogging Policy
Legal Advice to employees:
This "Off Duty Conduct" FAQ offers some useful liability advice to employees from the perspective of labor law. Specifically, #4 and #5 which address conduct on personal blogs and employers options to fire employees for their opinions.
External Discussion Policies
Many external policies are usually kept secret, but in some cases, guidance to employees about engaging in public fora on behalf of the company are published. Here are a few:
Wal-Mart Twitter Discussion Guidelines and excellent critique by Augie Ray
The British Government's Twitter Guide
christineptran |
Latest page update: made by christineptran
, Jul 15 2010, 5:48 PM EDT
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| Started By | Thread Subject | Replies | Last Post | ||
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| JesseTorres | Social Media Policy Guide | 0 | Jul 17 2010, 10:25 AM EDT by JesseTorres | ||
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Thread started: Jul 17 2010, 10:25 AM EDT
Watch
Here's another useful policy tool that can help in developing policies. Creating an Ironclad Social Media Policy at http://www.docstoc.com/docs/45894330/Creating-an-Ironclad-Social-Media-Policy
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| ITSinsider | Great list! | 0 | Jul 14 2010, 6:37 PM EDT by ITSinsider | ||
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Thread started: Jul 14 2010, 6:37 PM EDT
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Thanks. There's another one at this link that I've found handy too. http://socialmediagovernance.com/policies.php Not sure it's updated, but a nice reference, nonethless.
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