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chavoen
chavoen
Social media opens the world of business...
Nov 6 2009, 4:08 PM EST | Post edited: Nov 6 2009, 4:08 PM EST
The current business landscape is both dizzying and inspiring. But one thing is certain: The same old just won’t cut it anymore. Social offers businesses the opportunity to integrate Access, Collaboration and Innovation into their models.

The internet has been supporting and expanding codified business models since the ‘90s, but today digital is carrying the torch: creating new business models, driving new processes, always evolving and ripe with opportunity.

This new landscape is both dizzying and inspiring. There are impressive examples of how these new models drive real revenue, profits, and market expansion:

100,000+ iPhone applications for a technology less than three years old.

$3 million in revenue for Dell generated from its Twitter stream.

Netflix and Zappos prioritize their culture and employees as much as their profit margins, and continue to grow their marketshare.

Dachis Group (dachisgroup.com) is focused on defining social business, exploring the question “What if big organizations worked the way individuals do now?”

New industries have been created around getting good placement in search engine results, empowering your customers to fuel your innovation as well as market your business, and creating and nurturing digital relationships.

These new ideas and opportunities are in stark contrast to the doom and gloom that surrounds the print industry, ad revenue projections, and PR companies.
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